2.+Copyright+and+Multimedia

=** List the components of multimedia and explain why such media may be covered by copyright law. ** =  media type="custom" key="5750317" (Jennifer the newsreader is now being made through xtranormal) TEXT/HYPERTEXT: books, textbooks, poems, lyrics, newspaper articles AUDIO: songs, melodies, ad jingles, podcasts IMAGES: paintings, photos, maps, graphics, cartoons, charts, diagrams, illustrations ANIMATION: feature films, home-made videos (Copyright Advisory Group) These components of multimedia are protected by copyright law according to (Australian Copyright Council, 2010) when they are... - a form of expression covered by the Copyright Act, - recorded or “fixed” (for example, written down or saved in a digital file), and - the result of some skill and effort, and not merely copied from somewhere else

Think for a minute, about those ads you see before movies in the cinemas or on rented DVDs: Would you steal movies in real life? No, because there is the fear of getting caught. So why do it on the internet? Well, even in our technologically advanced world there are still loopholes that people have taken advantage of and have created ways so they can’t get caught. (Baxter, 2007) This is why multimedia needs to be covered by multimedia law, because there are very smart hackers out there who can get through to projects. Possible consequences if work isn't protected: - Public can take work and alter work so that it can ruin the reputation of the author by changing works to something inappropriate. - Music can be copied or downloaded as sold without creators consent; this brings in money for the seller without the creator knowing. Loss of possible income. - Selling films illegally. These are usually cheaper than the usual price and can bring down the film industry overwhelmingly.